Rainbow of Business Cards

One of the first things that I love to do after finishing a big project is taking blog photos! I take A LOT and I waste a ridiculous amount of time… but it’s so much fun to scroll through all of them later!

Right before Market we got about 500 cards printed up at Kinkos so that we would be stocked up and ready to go. 500 cards cost $100 dollars… making me feel pretty confident that the quality would be halfway decent.

This didn’t turn out to be the case.

When I picked them up, I was horrified to find that they were the thickness of notebook paper!

So when my mom visited last month we worked on these little gems!

The idea behind our logo took quite some time for us to land on. I’ve always been taught to take the core essence of a company… then boil that down into its simplest, most iconic representation. But it’s sort of difficult to define our team without sounding completely sappy, and whether you’re advertising a design company or encouraging people to use your brand of laptop to Visit foxybingo.com, it’s probably best not to look a little dramatic. When I first began my logo exploration, I worked on a mother/daughter theme… but those were turning out to be lame. Then, I began fooling around with just a simple logotype, but when I took that logotype and tried to match it up with our various fabric line logos, total chaos!

Then one night it occurred to me that we don’t really need to create a logo with a broad, all-encompassing kernel of truth… because our defining characteristic is what we’re making… pretty patterns. So in the words of Marshall McLuhan… I decided to let “the medium (be) the massage.”

The idea of using a hummingbird was arrived at rather arbitrarily… I like them and my mom likes animals that are tiny. While the symbol itself doesn’t have any meaning… the way that we handle this symbol… does.

With every line that we create, the hummingbird will be updated accordingly. It will always be used to showcase whichever line is current. Thus making the designs the hero. Additionally, the way that that the hummingbird is cut out of its white background is reminiscent of reverse applique… a technique that is very relevant to fabric design.

This reverse applique technique was first used on our website’s navigation bar… where the bird is cut out, revealing the yellow fabric from our Botany line.

This business card follows the same idea and is made up of two sheets of thick paper. On the front, the shape of our hummingbird is cut out from the card itself, then glued onto the other piece of paper, revealing the pattern through its dicut. The opposite side shows the full version of this pattern as well as a white tag containing our contact info. This technique gave our cards the tactile sensation of something that has in fact, been reverse appliqued… as well as thickening them up to the weight that I have always dreamed of!

The ten cards in these photos show patterns out of our next line, Hideaway! (Minus the black… because it didn’t make the final cut.)

They make me happy every time I pull out my wallet…

It’s about the little things!


  • Kelli says:

    Wow, these look so awesome!!! This was such a great idea! Loving the glimpse of the new range too! You guys are gonna keep me broke!

  • I love your business cards! They are perfect! Thanks so much for sharing how you came up with the design. My mom and I still could not decide on our “logo” for our new sewing patterns. So we decided to just keep things simple with the wording and design so eventually when we come up with the right one we will easily transition to it. Hope to see you at Quilt Market in Minneapolis!

  • jaybird says:

    so pretty!! i love the story of your logo… great solution! and thanks for reminding me that i need to make more business cards! another thing added to the to-do list!

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