Right before Market, we printed our second round of business cards… this time, professionally, due to some extremely painful memories from last time… (when we decided to make them ourselves).
The idea behind this design is to have our logo knocked out of the front, revealing one of the fabrics from our current line. This allows them to constantly change… while highlighting whatever’s new. Then on the back, you’ll find that same swatch of fabric acting as the background of the card… with a small tag that contains all of our contact info. (The longer story behind our logo and business cards can be found here.)
And I just think they’re beautiful.
And beautiful cards need to be printed on beautiful paper.
Which is where our printer, (Moo), stepped up to the plate… enabling us to create a truly magical experience for anyone who is able to touch/caress/sometimes, even lick these cards.
They feel delicious.
Maybe even a little seductive.
The paper stock is thick and rigid with a surface coating that feels sort of like silk…
Silk that has been fused with waxpaper… (which, in my opinion, should probably be called silax-paper).
And they do all of this by using a “matte laminate”… which they claim will also protect your cards from getting dirty.
And I am here to back that up, because I literally had my cards out in the mud today for my little photo shoot… From which they returned completely unharmed.
I love Moo!